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Are Your Advertising Efforts Paying Off with High ROI?

Maximize Your Returns by Evaluating and Optimizing Your Ad Strategies

Targeted Traffic

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Conversion

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Challenges in PPC Advertising and Effective Solutions

Addressing Common Issues to Optimize Your Campaign Success

Problems

  • High Costs: Inefficient ad setups lead to overspending without achieving significant returns, wasting your budget.
  • Low Click-Through Rates (CTR): Poor targeting results in ads reaching the wrong audience, leading to low engagement.
  • Low Conversion Rates: Even when ads get clicks, visitors often fail to complete desired actions, lowering ROI.
  • Complexity and Time Consumption: Managing PPC campaigns is time-consuming and requires expertise, making it challenging to handle effectively.
PPC Conversion

Solutions

  • Cost-Effective Strategies: We set up and monitor your ads closely to identify the top performers vs underperformers, ensuring your budget is spent efficiently.
  • Targeted Campaigns: We use precise targeting to reach the right audience, increasing CTR and engagement.
  • Conversion Optimization: We design and optimize landing pages by adding click-thorugh-actions and monitoring user-behaviour, resulting in higher conversions.
  • Expert Management: We handle all aspects of your PPC campaigns, allowing you to focus on your core business.

Leverage the Magic of Social Media

From Gen Z to Boomers, the whole world is online.

PPC Social
Platforms
18-29
30-49
50-64
65+
% of U.S. adults who say they ever use the platform
Facebook Icon Facebook
67
75
69
58
Instagram Icon Instagram
78
59
35
15
LinkedIn Icon LinkedIn
32
40
31
12
Twitter Icon Twitter (X)
42
27
17
6
Pinterest Icon Pinterest
45
40
33
21
Snapchat Icon Snapchat
65
30
13
4
YouTube Icon YouTube
93
92
83
60
WhatsApp Icon WhatsApp
32
38
29
16
Reddit Icon Reddit
44
31
11
3
TikTok Icon TikTok
62
39
24
10
BeReal Icon BeReal
12
3
1
‹1

Source: PEW Research Center 2024

Partner with Canada’s Top-Rated PPC Experts

We understand Canada pretty much how a moose knows its way through the snow — naturally and without missing a beat!

10+

Years of Experience

43x

Conversion Rate Increase

$100K+

Ad Spending Managed

27K+

Keywords Optimized
Boosted Brand Visibility

Enhance your Canadian search ranking and social media presence for maximum brand awareness.

Increased Quality Traffic

Attract high-quality, engaged visitors from across Canada with our targeted PPC campaigns.

Maximized ROI

Convert leads into loyal customers and boost your ROI with strategic campaigns.

Reduced CPC

Lower your Cost-per-Click and improve campaign quality scores for better ad performance.

Transparency at its Best

Receive regular performance reports to stay informed about your campaign’s impact.

Unique Advertisement Copies

Develop standout ad copies tailored to resonate with Canadian audiences.

Serving Canadian Markets with our Global Knowledge and Local Expertise

Our PPC Services are Live in Ontario
Toronto
Ottawa
Mississauga
Brampton
Hamilton
London
Markham
Vaughan
Kitchener
Windsor
Richmond Hill
Oakville
Burlington
Greater Sudbury
Oshawa
Barrie
St. Catharines
Cambridge
Kingston
Guelph
Thunder Bay
Waterloo
Milton
Niagara Falls
Chatham-Kent
Sarnia
Whitby
Ajax
Pickering
Brantford
Peterborough
Sault Ste. Marie
North Bay
Cornwall
Belleville
Our PPC Services are Live in Quebec
Montreal
Quebec City
Laval
Gatineau
Longueuil
Sherbrooke
Saguenay
Trois-Rivières
Terrebonne
Saint-Jean-sur-Richelieu
Repentigny
Drummondville
Saint-Jérôme
Granby
Blainville
Saint-Hyacinthe
Shawinigan
Dollard-des-Ormeaux
Rimouski
Sorel-Tracy
Our PPC Services are Live in British Columbia
Vancouver
Victoria
Surrey
Burnaby
Richmond
Abbotsford
Coquitlam
Kelowna
Langley
Saanich
Delta
Nanaimo
Kamloops
Chilliwack
Maple Ridge
Prince George
New Westminster
Port Coquitlam
North Vancouver
West Vancouver
Our PPC Services are Live in Alberta
Calgary
Edmonton
Red Deer
Lethbridge
St. Albert
Medicine Hat
Grande Prairie
Airdrie
Spruce Grove
Leduc
Fort McMurray
Cochrane
Camrose
Okotoks
Chestermere
Strathcona County
Lloydminster
High River
Wetaskiwin
Brooks
Our PPC Services are Live in Manitoba
Winnipeg
Brandon
Steinbach
Thompson
Portage la Prairie
Winkler
Selkirk
Morden
Dauphin
The Pas
Flin Flon
Our PPC Services are Live in Saskatchewan
Saskatoon
Regina
Prince Albert
Moose Jaw
Yorkton
Swift Current
North Battleford
Estevan
Weyburn
Lloydminster
Martensville
Our PPC Services are Live in Nova Scotia
Halifax
Sydney
Dartmouth
Truro
New Glasgow
Glace Bay
Amherst
Kentville
Bridgewater
Yarmouth
Our PPC Services are Live in New Brunswick
Moncton
Saint John
Fredericton
Dieppe
Miramichi
Edmundston
Bathurst
Campbellton
Oromocto
Shediac
Our PPC Services are Live in Newfoundland and Labrador
St. John's
Corner Brook
Mount Pearl
Gander
Grand Falls-Windsor
Paradise
Conception Bay South
Labrador City
Happy Valley-Goose Bay
Stephenville
Our PPC Services are Live in Prince Edward Island
Charlottetown
Summerside
Stratford
Cornwall
Montague
Kensington
Souris
Alberton
Tignish
Georgetown

We Help You Discover Your Perfect Ad Strategy

We Understand Your Business To Find the Best Ad Categories for Your Business Goals

Google Paid Search

Paid Search Advertising

Targeted ads on Google and Bing to drive relevant traffic and conversions.

Google Shopping

Shopping Ads

Product-focused ads in search results to boost e-commerce sales and visibility

Google Display

Display Advertising

Engaging ads on Google Display Network for broader reach and brand visibility

Google App Promotion

App Promotion Ads

Ads specifically designed to drive app installs and engagement

Google Local Service

Local Service Ads

Ads for local service providers, appearing at the top of search results

Google Discovery

Discovery Ads

Visual, personalized ads that appear in the Google Discover feed

Facebook News Feed Ad

News Feed Ads

Showcase multiple images or videos within a single ad for a dynamic experience.

Facebook Carousel Ad

Carousel Ads

Engaging ads on Google Display Network for broader reach and brand visibility

Facebook Lead Ad

Lead Ads

Capture user information directly from the ad without leaving Facebook to generate leads.

Facebook Video Ad

Video Ads

Ads that feature a video, appearing in the News Feed, Stories, or in-stream.

Facebook Messenger Ad

Messenger Ads

Ads that appear within the Facebook Messenger app

Instagram Photo

Photo Ads

High-quality images to visually engage users and promote your brand.

Instagram Story

Story Ads

Full-screen ads that appear between user stories for immersive and engaging content

Instagram Video

Video Ads

Short, engaging videos to capture audience attention and drive interaction.

Instagram Carousel

Carousel Ads

Ads that allow users to swipe through multiple images or videos.

Instagram Explore

Explore Ads

Ads that appear within the Explore tab, targeting users who are discovering new content.

Instagram Shopping

Shopping Ads

Ads that allow users to purchase products directly from Instagram.

Youtube TrueView

TrueView Ads

Skippable video ads that appear before or during YouTube videos, offering viewer choice.

Youtube Non-Skippable

Non-Skippable Ads

Short ads that must be watched before the main video content begins.

Youtube Bumper

Bumper Ads

6-second non-skippable ads designed for quick, memorable brand messages.

Youtube Sponsored

Sponsored Cards

Ads that display content relevant to the video, such as products featured in the video.

Youtube Masthead

Masthead Ads

Ads that appear at the top of the YouTube homepage.

Pinterest Promoted

Promoted Pins

Eye-catching pins that appear in relevant search results and users' home feeds.

Pinterest Shopping

Shopping Ads

Product-rich pins designed to drive sales directly from Pinterest.

Pinterest Collection

Collection Ads

These ads pull from a business's product catalog and show users product.

Pinterest Video

Video Pins

Video-based ads that appear in users' feeds.

Pinterest Idea

Idea Pins

Multi-page video and image-based ads designed for more in-depth storytelling.

Pinterest Story

Story Pins

Ads that allow businesses to create swipeable content similar to Stories on other platforms.

Tiktok In-Feed

In-Feed Ads

These ads appear in the user's "For You" feed, blending seamlessly with organic content.

TikTok TopView

TopView Ads

Full-screen ads that appear when a user opens the app, capturing their full attention.

TikTok Collection

Collection Ads

These ads pull from a business's product catalog and show users product.

TikTok Playable

Playable Ads

Promote live streams to reach a wider audience and drive real-time engagement.

LinkedIn Single

Single Image Ad

These ads appear directly in the LinkedIn feed, integrating smoothly with the user's content and driving engagement.

LinkedIn Carousel

Carousel Image Ad

Showcase multiple images users can swipe through in their LinkedIn feed.

LinkedIn Document

Document Ad

Share downloadable content like whitepapers and reports directly in the feed.

LinkedIn Video

Video Ad

Engage with dynamic video content directly in the LinkedIn feed.

WhatsApp Click-to-WhatsApp

Click-to-WhatsApp Ads

Drive conversations by linking ads to your WhatsApp Business chat.

WhatsApp Direct Message

Direct Message Ad

Send personalized messages directly to users' WhatsApp chats.

WhatsApp Status

Status Ads (Upcoming)

Ads set to appear in WhatsApp Status, similar to Instagram Stories.

What Our Clients Say

Hear from the investors

Trustpilot Image

"I have known Kanav for over 10 years thru a large corporate company I worked for and then semi-retired and opened up my own business Harrison Luis Consulting he has designed by website and has always given much on going support and creative ideas, it was hard at first to learn and adapt to customers, he is always there to adapt and pivot, he is also excellent at SEO."

Harrison Luis Photo Harrison Luis

Founder, HL Consulting, CA

Google Image

"Great Company I have been working with this company for about 8 years and they are very good at what they do, Pricing is also great and I currently still work with them and you should to...I highly recommend this company."

Tony Nelson Photo Tony Nelson

CEO, Roovet Corp, US

Google Image

"I highly recommend Canvas Craft Media for any interactive mapping software needs. Their outstanding communication, attention to detail, and promptness in addressing requests make them stand out in the industry. Working with Canvas Craft Media, has been a pleasure. Thank you for your exceptional work!"

Sabine Berger Photo Sabine Berger

Founder, MapHeroes, Curaçao

Trustpilot Image

"Canvas Craft Media was a Trusted partner for our company in almost virtually all our development efforts. Their attention to detail, understanding of multiple stacks, and creating quality, documented work, was unparalleled."

Sunny Sanwar Photo Sunny Sanwar

CEO, Dynamhex, US

From The Founder

Thoughts and Reflections on Our Journey

Trustpilot Image

I've often seen businesses struggling to get online sales, even after having a good product, business or service. It gets even worse when they try to set up on their own, and end up losing even more. That’s where we step in, ensuring your efforts translate into real results. Our goal is simple: to turn your clicks into customers. You focus on your business, and we’ll focus on your business growth.

– Kanav Kapoor, Founder

Your PPC Queries Clarified

Get Answers to Common Questions About Pay-Per-Click Advertising and Learn How It Can Benefit Your Business

Unlike organic-seo, the results from a PPC campaign are quicker and are usually visible within 2-4 weeks. However, it's worth elaborating that the speed and success of a PPC campaign depend on factors like industry competition, budget, etc. Some campaigns may show quicker results, while others might take longer to reach their full potential.

Every Monday, we share a detailed weekly report with you that includes key metrics like click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). This report helps you understand your ad spending performance and allows us to make informed optimizations to enhance your campaign's effectiveness.

PPC campaigns are recommended for a wide range of applications, including E-commerce websites, Mobile Apps, Blogs, SAAS applications, Service-Based-Applications, etc. Essentially, any application looking to get customers, drive targeted traffic, increase conversions, and achieve specific marketing goals can benefit from PPC advertising.

The best platform for your PPC campaigns depends on your target audience and business goals. Popular options include Google Ads, Youtube Ads, Facebook Ads, Instagram Ads, etc. We understand your business and potential customers and help you choose the platform that aligns with your objectives.

To set a budget, consider your overall marketing budget, the cost per click (CPC) for your industry, your business goals, and the lifetime value of a customer. Start small and adjust based on performance.

Turning Visitors To Actual Customers

Navigating Success: Our Step-by-Step Process for PPC Excellence

PPC Process
Initial Consultation

Understanding your business goals.

Research and Planning

Keyword research, competitor analysis, strategy development.

Campaign Setup

Ad creation, landing page optimization.

Launch and Monitor

Campaign launch and continuous monitoring.

Optimize and Report

Regular optimizations and detailed reporting.

Scale and Expand

In-depth analysis to assess results and refine strategy.

Ensure every dollar in your ad budget works harder

Ready to start your next PPC campaign, or wish to assess your current ones? Contact us for a free, no-obligation PPC and retargeting assessment

PPC Grade